ABOUT US
We are a belief-led
team of dreamers obsessed with people and the brands speaking to them… always
digging deeper to understand human behavior better.
We do the kind of advertising communication that connects, engages and energizes. Sometimes it's thoughtful, other times it's surprising...
but every time it's smart, strategic and flat-out impossible to ignore!
At Blitz, we value Honesty, Integrity and Compassion above everything else. You can be the most brilliant person on earth but if you lack the above we won't get along… not at all!
We do the kind of advertising communication that connects, engages and energizes. Sometimes it's thoughtful, other times it's surprising...
but every time it's smart, strategic and flat-out impossible to ignore!
At Blitz, we value Honesty, Integrity and Compassion above everything else. You can be the most brilliant person on earth but if you lack the above we won't get along… not at all!
How to Create an Advertisement
1.
Describe your ad's audience using demographics and psycho-graphics.
2.
Determine where this audience consumes content.
3.
Establish how your brand/product will be positioned.
4.
Set company goals for this advertisement.
5.
Identify the advertisement's channel and format.
6.
Write the ad's primary text copy.
7.
Incorporate persuasive messaging into your ad copy.
8.
Add a natural call to action and/or callback to your logo.
9.
Adapt the design for your brand, ad channel, and ad format.
The Lesson
When you're trying to decide the best way to
present your brand, ask yourself: What problem are you solving for your
customers? What solution does your product or service provide ?
By hitting on that core issue in all of your messaging, you'll connect with
consumers on an emotional level that is hard to ignore.
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The Lesson
No matter how boring your product looks, it
doesn’t mean you can’t tell your story in an
interesting way. Let me repeat: Absolute created 1500 ads of
one bottle. Be determined and differentiate your product in
the same way
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